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Baby-Friendly Initiative (BFI)

Haldimand-Norfolk Baby-Friendly Initiative logo

The Baby-Friendly Initiative is a global effort to implement practices that protect, promote and support breastfeeding. The initiative encourages health services to provide encouragement and support for mothers to help them start and continue breastfeeding.

The Haldimand-Norfolk Health Unit is currently seeking the Baby-Friendly designation.

For parents using HNHU services, you can expect us to:

  • Provide information to help you decide how to feed your baby
  • Offer services to your family whether you are breastfeeding or bottle feeding your baby
  • Support you to breastfeed for as long as you choose
  • Welcome breastfeeding in all areas where we provide services and provide a quiet space for breastfeeding if you need one
  • We will not promote or provide formula advertisements or give out formula samples.

Our Baby-Friendly Organization Policy can be translated upon request. For more information on the Baby-Friendly Initiative please contact the Haldimand-Norfolk Health Unit at 519-426-6170 or 905-318-6623.

Adapted from City of Hamilton.

Poster for Breastfeeding anytime anywhere

woman breastfeeding small baby

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